How To Write An Effective Design Brief For A Design Project

How do you get the design you are planning for? The right design you envision in your head? … A well written design brief is that the answer.

Whether you’re a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful.

This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

This article is based from the client’s perspective.

What Is A Design Brief?

First off, you’ll want to understand what a design brief is. A design brief are some things that’s vital to any design project because it will provide the designer(s) with all the knowledge needed to exceed your expectations.

A design brief should primarily specialise in the results and outcomes of the planning and therefore the business objectives of the planning project. It shouldn’t plan to affect the aesthetics of design… that’s the responsibility of the designer.

The design brief also allows you (the client) to specialise in exactly what you would like to realize before any work starts on the project.

A good design brief will make sure that you get a top quality design that meets your needs, providing you’ve got chosen the proper designer.

How To Write an efficient Design Brief

If you answer these questions below in an ordered and detailed fashion, your design brief are going to be 90% done… the opposite 10% will come from further questions from the designer after you submit your brief.

Have fun answering the questions and remember, provide the maximum amount detail as possible! This doesn’t mean one line answers.

What does your business do?

Tip: Never assume that the designer will know anything about your company. Be clear and concise and avoid jargon when replying.

  • What does your company / organisation do?
  • What is your company’s history?
  • What are the goals? Why?
  • What is the general goal of the new design project?
  • What are you trying to speak and why?
  • Are you trying to sell more products or get awareness of your product / service?
  • How does one differ from your competitors?
  • Do you want to completely reinvent yourself or are you merely updating your promotional material?Tip: you ought to also provide old promotion to help the designer.
  • Who is that the target market?
  • What are your target market’s demographics & psychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of these you would like to succeed in . Tip: If you’ve got multiple audiences, rank them in terms of importance.
  • What copy (text) and pictures are needed? Tip: The copy and pictures utilized in a design are as crucial because the design itself and you ought to clearly state who goes to be providing the copy and pictures if needed. you’ll got to check out getting knowledgeable copywriter / photographer – ask your designer for a few recommendations.
  • What copy must be included within the design? Who is providing the copy?
  • What pictures / photographs / diagrams etc got to be used? Who is providing these?
  • What are the specifications?
  • What size is that the design getting to be?
  • Where is it getting to be printed / used? the online , business cards, stationery, on your car?
  • What other information should the designer know with regard to specifications?
  • Have you got a benchmark in mind?

You should provide the designer with some samples of what you think about to be effective or relevant design albeit it’s from your main competitors. this may set a benchmark for your designer.

Provide the designer with things to not do, and designs that you simply don’t like or wish to ascertain in your design. this may give the designer a thought of what to avoid and can avoid disappointment on your behalf.

What Is Your Budget?

Providing a budget prevents designers wasting valuable time and resources when trying to maximise your budget.

Providing the budget upfront also allows designers to understand if the project goes to be worthwhile to finish . confirm you’re worth their time.

What is the duration / deadline?

Give the designer an in depth schedule of the project and set a sensible deadline for the completion of the work. you ought to take under consideration the varied stages of the planning project like consultation, concept development, production and delivery.

Tip: Rushing design jobs helps nobody and mistakes are often made if a posh job is pushed through without time to review, however, there are times when a rush job is required , and in these cases you ought to be honest and upfront about it.